Strengthening Trust Through Content

At Touchpoint, we thrive in helping our clients create customized content that’s tailored to their needs.  

We’ve had the opportunity to produce a custom printed publication for Trust Point, an investment management and trust company based on La Crosse, Wis. Its pages are filled with evergreen content on smart investing, money management tips and dependable resources that can be referenced time and time again. 

As we partnered with Trust Point to produce its yearly publication, we were reminded that custom, high-quality print publications serve a vital purpose in strengthening a brand—especially when they’re paired with digital content. The two work hand-in-hand to create an experience for readers.

Print holds readers’ attention, especially when it consists of quality paper and beautiful page design. It’s a tangible resource that can’t be replicated on a screen. Content can be repurposed and reformatted for additional channels, which stretches its value and expands its reach. 

In Trust Point’s case, the evergreen content is relevant and timeless. Not only does it serve as a go-to reference tool for clients and prospects throughout the year, it’s a way of establishing a credible, trusting relationship with readers.

That’s right at the core of everything we do at Touchpoint. We know trust is a vital component for all of our partners—from industries of financial management, healthcare, sports and beyond.

We’re here to help them navigate the entire process from start to finish. We’re humbled to see ideas turn into palpable, lasting resources, and those ideas inspire us to work hard every day. 

Custom content speaks volumes. Let’s make sure you get your voice out there.